Trained flies promote innovative Australian art

Fly Art, undoubtedly the nation’s most imaginative souvenir art brand since Ken Done began using his brightly coloured, infant-simple designs to build a multi-national business, has created yet another Australian marketing first.

With the help of a team of entomologists, behavioural psychologists and a specialist animal rights lawyer, Fly Art is using real, live flies to promote the often quirky, always humorous artworks which feature real, dead flies.

According to Fly Art creator, Richard Clarke, the trained flies are simply being used to heighten awareness of the fly as the quintessential Australian creature.

“Everyone needs to be reminded that none of the indigenous animals venerated on our legal tender and over-used in mediocre advertising is the friendly, egalitarian Australian creature which most visitors and locals encounter most frequently”, he said.

“So that’s why we’re sending out squadrons of specially trained flies to make contact with as many Australian and tourists as is possible“, he added.

Clarke claims the flies have had “basic behaviour-modification therapy” which has resulted in them being more inclined to seek moisture and sustenance from human sweat, spittle and eye fluid than other more traditional sources, such as animal faeces and left-over KFC products.

“Our plan is to get more flies to engage with patrons at high-profile international sporting fixtures, as well as to increase the unpaid ambassadors’ presence and persistence at picnics, barbecues and beachside activities in and around the entire continent”, Clarke said.

“The more, natural ‘fly experiences’ we can facilitate the more the market will move from buying idea-less Chinese-made stuffed kangaroos, koalas, emus and Tasmanian devils to acquiring a clever, well-designed piece of Fly Art or one of the other works(t-shirts, books and the like) in the growing Fly Art Collection”,he concluded.